Sponsorship
Sponsorship that earns its place
Logo placement is the least valuable thing a sponsor gets from us. What the partnerships that renew have in common.
Sponsors who treat our conferences as a branding exercise rarely renew. Sponsors who treat them as a route to specific decision-makers almost always do.
The difference is preparation. Renewing partners tell us who they want to meet before the event, and we build introductions into the programme rather than leaving them to chance in the queue for coffee.
Speaking slots work when the content is genuinely useful and fail loudly when they are a pitch. Our delegates are unusually direct about which one they have just sat through.
The strongest partnerships now run across a full conference year rather than a single evening, which gives both sides time to convert relationships into work.
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More from the media room
Awards
What our judges actually look for
Independent panels, published criteria and a shortlist that rarely runs longer than six names. Here is how a WTO (UK) award is decided.
Network
How to get value from a room full of strangers
A practical guide to working a WTO (UK) reception — who to meet, what to ask, and what to do in the seventy-two hours afterwards.
Trade
Where the trade links are opening next
Logistics, health technology and hospitality are driving the strongest cross-border activity among our members. A look at the current picture.